I suggest using obvious coupon names that reflect the deal and what they’re getting.įor example, instead of wording your coupon vaguely such as “BIRTHDAYDEAL” try being more specific with “25OFFBDAY2018”. Confusion about what they get with the deal.Making sure that your coupon is worded very clearly can help you avoid a lot of issues: While this is pretty much guaranteed to be unique, these types of coupon codes are untypable and will only result in frustrated customers. There’s nothing worse than a coupon code like 7GVft6yxbsk3gdCm. You also don’t want to introduce coupon names that are overly complicated. For example, instead of using the phrasing “50% off” try using “Buy 1, Get 1 Free!” which has much more punch and results in a better outcome for you as the store owner (selling two items at 25% off each vs. Thinking about the positioning of the deal can help. The wording you use needs to back up the perception of value or saving they’re receiving. How Coupon Wording Affects PositioningĬoupon wording is very important because it effects: The way you word your coupons can help with the positioning of your deal, reducing confusion among your customers regarding what the deal is about, reduce support headaches with people struggling to redeem the deal, and give you some sanity surrounding coming up with new coupon names. That’s why having a naming convention can be really important for your coupons. They all start sounding the same and sometimes you might end up with coupon naming clashes where you’ve used the same coupon before in the past and can’t use it again. Are you struggling with coupon wording ideas? Find yourself repeating the same coupon names over and over?īy the time you’ve run tens or hundreds of promotions, all of your coupon names might start blending into one.
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