"We spun it as a positive, as a great opportunity for our staff to do something creative and tackle something that they hadn't done before," Lawther said. After learning that the Cubs were not going to renew their longstanding affiliation, the Daytona front office had only 60 days to develop the new identity. Granted, this process was on an accelerated timetable. "We went back and forth from there until we had the perfect fit." "During our first conversation with Dan, we told him the thought process behind our name and he developed a few initial options," Lawther said. The primary logo depicts a smirking, bat-wielding tortuga as he (or, perhaps, she) swims beneath the partially submerged "Daytona Tortugas" wordmark. The Tortugas' logos were designed by Louisville-based Studio Simon, which has been involved in dozens of Minor League rebranding efforts. Because at the end, what it comes down to is, 'Who doesn't like a turtle?'" We now have the opportunity to capitalize on the name itself and turtles in general. "The name is fun to say and sounds unique and exciting, which is exactly what we were looking for from a branding and merchandise standpoint. "Unless someone is fluent in Spanish, they might do a double take, but the turtle itself is right on the primary logo," Lawther said. Though some fans might not know what a "tortuga" is, the accompanying visuals leave no doubts. Florida is Spanish for the word 'flower,' so why not do something similar ? We think it sounds perfect." "And the tortuga aspect - that gives it some flair and makes it more unique than it already was. Their nesting season runs parallel to the baseball season, and that adds to the continuity of it.
You can find them up and down the beachline. "After several nights of brainstorming with the rest of the staff, Tortugas was brought up, and the more we thought about it, the more it made perfect sense. "All along, we knew that we were going to go with an independent name, a name that would have a true meaning within our community," Tortugas general manager Josh Lawther said. Complete breakdown of 2014 affiliation changes ».Shortly thereafter, Daytona signed a four-year affiliation agreement with the Cincinnati Reds. The club's name change became necessary after the Chicago Cubs organization declined to renew its 22-season affiliation with Daytona, opting to align with the Myrtle Beach Pelicans as their Class A Advanced affiliate instead. Tortugas is Spanish for "turtles," which are abundant in the Daytona Beach region. On Thursday morning, the Florida State League franchise formerly known as the Daytona Cubs announced it will be known as the Tortugas. Daytona Beach, Florida, is now home to the Tortugas. Minor League Baseball fans might want to brush up on their Spanish.
0 kommentar(er)
